Schedule
For those of you who are making travel plans, here is a rough itinerary of our Dad 2.0 Summit schedule.* Registration will open Thursday afternoon, and we’ll end our programming smack-dab in the middle of SxSW with our Guys & Girl & Guy Party in Austin.
We’ll be filling in the details as announcements merit; for up-to-the-minute news, be sure to watch our blog and our Twitter feed, and use the box in the upper-right corner to subscribe to our newsletter.
For details of our panel discussions: Announcing the Dad2Dozen: Our 12 Panel Discussions
| Thursday, March 8, 2012 | |
|---|---|
| 12 – 6 pm | Registration |
| 7 – 10 pm | Tailgate Welcome Party, sponsored by Zatarain’s, LG, and Honda |
| Friday, March 9, 2012 | |
| 7 – 8 am | Run for the (Hangover) Cure |
| 8 – 9 am | Breakfast |
| 9:15 – 10:30 am | Opening Remarks Opening Keynote and book signing with Jonathan Fields |
| 10:30 – 11 am | Break |
| 11 – 12:15 pm
BREAKOUT |
A. Dads On Screen:The Evolution of Stereotypes, and How Writing Can Overcome Them Moderator: Lisa Belkin Panelists: Doug Block, Manny Ruiz, Bruce Sallan, Michael Stern B. Embrace the Longview C. Pack Mentality: Dads and the Power of Community |
| 12:15 – 1 pm | Lunch |
| 1:15 – 2:30 pm
BREAKOUT |
A. The Myth of the Mancession: The Fundamental Shift in Mens’ Roles in the Household Moderator: Caleb Gardner Panelists: Shawn Bean, RJ Jaramillo, Missy Maher B. The First Rule of Write Club: Write Well C. On Masculinity: Feeling the Freedom to Self-Define |
| 2:30 – 3 pm | Snack Break, sponsored by Scotts Miracle-Gro |
| 3 – 5 pm | Explore & Engage: Spend a few hours relaxing or playing in a sponsor suite, driving a shiny new Honda, or exploring the beautiful grounds of the Hyatt Lost Pines Resort & Spa. |
| 6 – 9:30 pm | Party, sponsored by Kinect for XBOX 360 |
| Saturday, March 10, 2012 | |
| 7 – 8 am | Dad + Care: Make an Impact on your Fitness, sponsored by Dove Men+Care Caring for your family is your #1 priority – but it is important to take care of yourself, too. Join fitness expert and dad of two, Dai Manuel (@daimanuel), for a workout for all fitness levels specifically designed for dads-on-the-go that will surely make you break a sweat! |
| 8 – 9 am | Breakfast |
| 9 – 10:15 am | Keynote Conversation: Brand Forum A discussion with high-ranking decision-makers who are actively making dads part of their brand strategies. Moderator: CC Chapman |
| 10:15 – 10:45 am | Break |
| 10:45 – 12 pm
BREAKOUT |
A. Entrepreneurs’ Round Table Moderator: Marc Nathan Panelists: Jamie Grayson, Andrew Mellen, Stephen Newman, Jerald Reichstein, Glen Stansberry B. First Rule of Communication: Know Your Audience (Gender Politics, Role Reversals, and What Men Read) C. Dads and Technology: So Much More than “Boys With Toys” |
| 12 – 12:45 pm | Lunch |
| 1 pm – 2:15 pm
BREAKOUT |
A. Return on Engagement: The Great Debate Over Measuring True Reach Moderator: Adam Keats Panelists: Jon Armstrong, Casey Petersen, Manny Puentes, Matt Thomson B. Show ‘Em You Mean Business C. Pitching Dads to Brands: Casting A Wider Net |
| 2:30 – 4 pm | Closing Keynote and book signing with Guy Kawasaki |
| 5:15 pm | Buses depart for Austin |
| 6 – 12 am | (Guys &) Girls & Guy Party, Stubbs BBQ, Austin |
*Conference schedule subject to change
